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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.
广州海珊大酒店编辑整理

广州海珊大酒店交通指南

海珊大酒店位于白云区嘉禾街鹤边鹤龙一路与106国道交汇处,紧邻广播电视大学司法分校,位置优越,交通便利。 距离地铁2号线江夏站约2.0公里;车程2
-5分钟
- 距离省汽车客运站9.4公里;车程10分钟
- 距离天河客运站12.7公里,车程15分钟
- 距离广州东站约12.7公里;车程约10
-15分钟
- 距离广州新白云国际机场约21.9公里。车程15分钟
- 距离广州南站约25.4公里;车程约25
-30分钟
- 距离广州美博城8.9公里,车程8分钟。 线路指示:1、从海珊大酒店过马路往左走约300米到鹤边站乘坐 198路 (坐12站)到王圣堂站下。往后走约420米到美博城美容美发化妆品采购中心。 2、从海珊大酒店过马路往右走约400米到省戒毒基地站乘坐 274路 (坐15站)到王圣堂站下。往后走约420米到美博城美容美发化妆品采购中心。
- 距离广州火车站约10.7公里;车程10分钟。 线路指示: 1、从海珊大酒店过马路往右走约400米到省戒毒基地站乘坐 251路 (坐12站)到站南路站2下。走约420米到广州火车站。2、从海珊大酒店过马路往右走约400米到省戒毒基地站乘坐 524路 (坐23站)到广州市客运站总站下。过马路往右走约450米到广州火车站

所属商业区:新白云国际机场
酒店区域:白云
酒店地址:中国 · 广东省 · 广州 · 白云 · 白云区嘉禾街鹤边鹤龙一路366-370号(紧邻106国道)